AUDI_Skiworldcup Kitzbuehel

Brand appearance of Audi as title sponsor of the FIS Ski World Cup during the Hahnenkammrace and Hospitality program for 600 Top-VIP guests. Full organisation of the „Audi Night“ in the Hotel „Zur Tenne“ as main media- and VIP-event. Production of highly visible cutting edge advertising measures in Kitzbühel. Various program activities strongly related to the Audi quattro-philosophy (e.g. Audi driving experience). Bernd Pischetsrieder: „Audi Night“ was the best party, the VW group has ever done“.
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